Zomato has transformed how India experiences food, emerging as a groundbreaker in the food delivery services. It was founded in 2008 by two founders as a restaurant listing and recommendation portal and quickly expanded into food delivery by 2010. Constant innovation is what makes Zomato stand out from its competitors. Zomato Gold was introduced; Zomato has used AI for suggesting food and ordering other services, that’s why the company keeps changing to cater to the demands of the customers. There was also an opportunity to demonstrate how the company can diversify by introducing a grocery delivery service during the Covid-19 pandemic. Zomato has effects which are far more than delivering food. It has offered job opportunities for hundreds and even aided local eating places in extending their reach. This interdependence has provided some buoyancy to the food business even in difficult times. Zomato isn’t just a food delivery service; it’s a catalyst for change in India’s tech-driven marketplace.
