Mamaearth stormed its way into Indian households known for its natural, toxin-free personal care products. Since establishment in the year 2016 by Ghazal and Varun Alagh, this brand has always stayed true to sustainability and been oriented towards conscious consumers seeking safety and environmental consistency. Mamaearth differentiates itself from other brands by providing products free from harmful chemicals.
The products offered by Mamaearth belong to the categories of skincare, haircare, and baby care, but all the products are crafted in the direction of nature and sustainability. The Mamaearth Plant Goodness Initiative undertakes an initiative to plant a tree for every single order received, which thereby indicates that the company holds a place for the environmental cause. It also holds the title of Asia’s first MadeSafe certified brand. Mamaearth’s rise showcases how combining nature and innovation can lead to remarkable success in Indias’s beauty market.