Education is changing with the rapid pace of today’s world, and India’s leading ed tech company, Byju’s, is shaping it. It was founded in 2011 by Byju Raveendran, in Bengaluru, as a small startup which now stands as the most valuable ed tech company globally. It brings technology and learning together as never before. The platform offers video lessons and gamified quizzes that make education fun for students from K-12 all the way to competitive exams like JEE, NEET, and CAT. Some of the companies Byju’s acquired include Osmo and Epic to expand its reach worldwide. By using AI and personalisation, Byju’s is tailoring content to every individuals learning style so that every child benefits.
Despite its success, the rapid rise of Byju’s has been quite challenging. It has faced criticism over aggressive sales tactics, high subscription costs, lack of transparency, which distanced many users. The company also faced financial issues and declining revenues post pandemic as the online learning demand decreased. This has raised questions over its long term success. Therefore, Byju’s is one of the examples where Indian startups can make an impact even in the most difficult of times. It shows that innovation must go with ethics and adaptability to be successful.