{"id":95,"date":"2024-12-01T15:58:21","date_gmt":"2024-12-01T10:28:21","guid":{"rendered":"https:\/\/anayachadha.com\/blog\/?p=95"},"modified":"2024-12-01T15:58:21","modified_gmt":"2024-12-01T10:28:21","slug":"byjus-the-rise-and-fall-of-indias-ed-tech-giant","status":"publish","type":"post","link":"https:\/\/anayachadha.com\/blog\/byjus-the-rise-and-fall-of-indias-ed-tech-giant\/","title":{"rendered":"Byju\u2019s: The Rise and Fall of India\u2019s Ed-Tech Giant"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Education\u00a0is\u00a0changing\u00a0with\u00a0the\u00a0rapid\u00a0pace of today&#8217;s world, and India&#8217;s leading ed tech\u00a0company,\u00a0Byju&#8217;s, is\u00a0shaping\u00a0it.\u00a0It\u00a0was founded\u00a0in 2011 by Byju Raveendran,\u00a0in Bengaluru,\u00a0as a small startup which now stands as the most valuable\u00a0ed tech company\u00a0globally.\u00a0It brings\u00a0technology and learning together as never before. The platform offers video lessons and gamified quizzes that make education fun\u00a0for students from K-12\u00a0all the way\u00a0to competitive exams like JEE, NEET, and CAT. Some of the companies\u00a0Byju&#8217;s acquired include Osmo and Epic to expand its reach\u00a0worldwide. By\u00a0using\u00a0AI and personalisation, Byju&#8217;s\u00a0is\u00a0tailoring\u00a0content to every individuals learning style so that every child benefits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite its success, the\u00a0rapid rise\u00a0of Byju&#8217;s\u00a0has been\u00a0quite\u00a0challenging. It has faced criticism over aggressive sales tactics, high subscription costs, lack of transparency, which distanced many users. The company also faced financial issues and declining revenues post pandemic as the online learning demand decreased. This has raised questions over its long term success. Therefore, Byju&#8217;s\u00a0is\u00a0one of\u00a0the\u00a0examples\u00a0where\u00a0Indian startups can make an impact even in the most difficult of times. It\u00a0shows\u00a0that innovation must go\u00a0with ethics and adaptability to\u00a0be\u00a0successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Education\u00a0is\u00a0changing\u00a0with\u00a0the\u00a0rapid\u00a0pace of today&#8217;s world, and India&#8217;s leading ed tech\u00a0company,\u00a0Byju&#8217;s, is\u00a0shaping\u00a0it.\u00a0It\u00a0was founded\u00a0in 2011 by Byju Raveendran,\u00a0in Bengaluru,\u00a0as a small startup which now stands as the most valuable\u00a0ed tech company\u00a0globally.\u00a0It brings\u00a0technology and learning together as never before. The platform offers video lessons and gamified quizzes that make education fun\u00a0for students from K-12\u00a0all the way\u00a0to competitive exams like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":96,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":1,"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions\/97"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/media\/96"}],"wp:attachment":[{"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anayachadha.com\/blog\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}